After Snowball
is chased out of the farm Napoleon, with Squealer as his right-hand “man”, assumes
total control of the farm. To be able to control what the animals say and do
Napoleon uses his intelligence and a number of techniques, these being the
following: propaganda (relying mostly on lies) and intimidation.
Propaganda
is the main aspect that allows him to control the animals, since it is because
of this that most of them are on his side. Because the pigs have higher
intelligence than the rest of the animals, it’s easy for him and Squealer to
tell things that are not true, or completely true, and have them believe it. “He
would be only too happy to let you make your decisions by yourselves. But sometimes
you might make the wrong decisions, comrades, and there where should we be?” (p
40) Here Squealer tells the animals that the reason why Napoleon is making all
the decisions now is because they can make the wrong ones. And because of his
way of acting before and his higher intelligence the animals believe Napoleon
can never be wrong, especially Boxer, who is an important figure in the farm.
When he
finds animals that do not go along with what he thinks, he uses intimidation to
get them to stay silent. “The four young pigs who had protested when Napoleon abolished
the meetings raised their voices timidly, but they were promptly silenced by a tremendous
growling from the dogs.” (p 47) Napoleon has the now grown up puppies who are
only loyal to him always around to threaten any animal who dares speak up
against him. The animals that are against him have no option but to live in
fear because of this.
Napoleon intimidates
and lies to the animals to be able to have them where he wants them to be,
doing what he wants them to do.
